XHS is the #1 discovery platform for Chinese luxury shoppers abroad. Position your brand where purchase intent begins.
Chinese tourists plan purchases on XHS weeks before travelling — are you visible?
KOL partnerships without data-backed selection waste budget on wrong audiences
Counterfeit and grey-market content diluting your brand presence on XHS
Estimated category demand and discovery volume on Xiaohongshu.
Typical benchmark engagement for strong-performing accounts in this vertical.
Content sensitivity level based on claims, platform moderation, and category norms.
We audit search demand, competitor positioning, and content blind spots specific to Luxury & Premium Retail on XHS.
Your strategy is tuned to the creator patterns, buyer journeys, and compliance realities of this vertical.
We turn strategy into repeatable research, creative planning, approvals, and performance tracking workflows.
Over six months, 500+ pre-visit enquiries led to SGD 4.8M in attributed sales. XHS-sourced customers spent 22% more than walk-in Chinese tourists.
We will show you where demand exists, what competitors are doing, and which moves will create leverage fastest.